At an event held in Brussels today, 26 November 2013, SAI (Sustainable Agriculture Initiative) Platform has announced the launch of its new Principles for sustainable beef farming. McDonald’s chairs the SAI Platform beef working group which has developed the Principles and includes producers, processors and retailers. The Principles are the most complete guidelines developed for beef production to date, covering Sustainable Farming Systems, Economic Sustainability, Social Sustainability and Economic Sustainability and requiring achievements in each area of beef cattle production.
Keith Kenny, Senior Director, Supply Chain at McDonald’s Europe, said: “Beef is the most iconic item on our menu, so sourcing beef sustainably has long been a priority for our business. More than a decade ago we introduced our McDonald’s Agricultural Assurance Programme (MAAP) which has been helping drive higher standards in our Supply Chain. However to date there has been no widely agreed definition of what sustainable beef looks like. SAI Platform has successfully brought together producers and processors from across the supply chain, along with key retailers as knowledge exchange partners, to establish a set of Principles for Sustainable Beef Farming that we can all support. This is a significant achievement and the new Principles will be instrumental in aligning actions and accelerating progress towards a more sustainable beef supply chain. The next step is to develop a set of Sustainable Beef Farming Practices to help farmers meet those Principles in a practical way and then widely promote and support their adoption. At the same time we are also aligning our work with the Global Roundtable for Sustainable Beef.”
Download our leaflet on beef sustainability here.