Uncovering McDonald’s Economic Impact in Europe: London Economics report published
McDonald’s has published a report, undertaken by leading European economics and policy consultancy London Economics, uncovering its economic contribution to Europe.
On the 40th anniversary of McDonald’s first European restaurant, the research reveals that McDonald’s is estimated to have contributed €9.5 billion to the European economy in 2010. As well as allowing McDonald’s to learn more about its impact on employees, suppliers, customers and communities – 97% of food for McDonald’s European restaurant is sourced from the continent, for example, and 82% of McDonald’s European workforce receive formal training, averaging 40 hours per year – the report will also help the company to deliver future prosperity for the communities across Europe in which it operates.
Download the Executive Summary here >>
Download the full report here >>
On the 40th anniversary of McDonald’s first European restaurant, the research reveals that McDonald’s is estimated to have contributed €9.5 billion to the European economy in 2010. As well as allowing McDonald’s to learn more about its impact on employees, suppliers, customers and communities – 97% of food for McDonald’s European restaurant is sourced from the continent, for example, and 82% of McDonald’s European workforce receive formal training, averaging 40 hours per year – the report will also help the company to deliver future prosperity for the communities across Europe in which it operates.
Download the Executive Summary here >>
Download the full report here >>
Latest News
January 24th, 2012
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McDonald's Momentum Delivers Another Year of Strong Results for 2011
Europe generated strong comparable sales results and market share gains for the quarter and year in the face of on-going economic uncertainty. France, the UK, Russia and Germany led the segment’s operating income growth for both periods. Emphasis on unique promotional food events, fourth-tier menu development and restaurant reimaging continued to provide an appealing customer experience and contributed to the segment’s performance.read full article »
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January 16th, 2012
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McDonald's Announces Eight-Year Extension of Top Olympic Sponsorship Through 2020
McDonald’s Corporation today announced its renewal as a TOP (The Olympic Partner Program) Sponsor through the 2020 Olympic Games and pledged its commitment to champion generations of happy, active kids.read full article »
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December 8th, 2011
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McDonald's Delivers Strong Performance Worldwide; November Comparable Sales Rise 7.4%
Europe posted a 6.5% increase in comparable sales for November driven by performance in the U.K., France, Russia and Germany. Throughout Europe, an expanding variety of premium and mid-tier products, exciting promotional food and marketing events, and reimaged restaurants enhanced the McDonald’s experience and drove the segment’s comparable sales increase for the month.read full article »
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Novermber 8th, 2011
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McDonald’s Reports Another Strong Month; Global Comparable Sales Up 5.5% In October
Europe posted a 4.8% increase in comparable sales for the month driven by performance in France, Russia and the UK. The segment continued to benefit from locally-relevant menu choices, promotional food events, everyday value options and reimaged restaurants that are more convenient and accessible.read full article »
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October 21st, 2011
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McDonald's Global Comparable Sales Fuel Third Quarter Results
McDonald’s Europe produced comparable sales of 4.9% driven by tiered-menus that offer premium, core and everyday value selections, unique promotional food events that capitalise on customers’ desire for variety, and ongoing restaurant modernisation efforts. France, Russia, Germany and the UK led the segment’s sales and operating income growth.read full article »
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McDonald’s Europe
at a Glance
Number of markets 40
Number of restaurants more than 7,100 restaurants
Number of employees 415,000
Number of McCafés1,500
Percentage of franchised restaurants 72%
President Douglas Goare
All figures correct as of Q4 2011
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